20 years ago, had someone said to the Europeans that the American wine makers would threaten their business by changing the palates of the populace, the Euro vintners would have laughed at them.
Now, though, it seems like the US cultural juggernaut has managed just that. The sales of fruity, soft wines have gone up, prompting some European winemakers to start using US methods and apparently threatening ancient European traditions and techniques.
More proof of the globalizing homogeneity of taste?
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