A great story from the New Yorker magazine, written by Malcolm Gladwell of Tipping Point fame, it's about a man who gets inspired by mustard to create a better ketchup, but can't seem to beat out Heinz.
Considering that Canadians prefer their ketchup sweeter than Americans, I wonder if Jim Wigon considered trying to sell it here? After all, it has maple syrup in it...it's bound to sell well in Quebec, at least.
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