Tuesday, December 03, 2002

:: Critiquing advertising fantasy ::

To add weight to my theory that bloggers are fascinated with advertising in one way or another, check out this excellent post on Jane Galt's blog about jewellery advertising. I especially like the following comments:

In the case of the diamond commercials... it creates the fantasy of a man who loves you so much that he will sacrifice outrageous sums of money merely to buy you an object of absolutely no intrinsic utility whatsoever, and of which he himself takes no enjoyment outside of yours...

..Those commercials are drawn from a 50's world, when he brought home the bacon, and he got to decide how it was spent, so more diamond for you ment less golf clubs and sports car for him.
Well said. And so true.

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