Credibility online

Reading this IHT story about endangered predators, I was struck not only by the old-fashioned and very un-weblike practice of laying out the story in four columns (a layout that almost guarantees people won't read it or like reading it online) but also the way in which the embedded auto-inserted paid advertising at the bottom undermines the credibility of the story itself.

It is rather grimly ironic that a story about the endangerment of marine predators like sharks, and that bemoans the catching and killing of sharks for trifles such as soup and jewellery, would feature advertisements below it for shark tooth pendants and necklaces.