Monday, January 08, 2007

SL avatar utterly mine?

Cnet recently interviewed Second Life real estate mogul Anshe Chung but SL protesters attempted to disrupt the interview as much as possible by throwing detachable penises at the pair (a process called griefing). A video of the action was caught on YouTube, triggering a protest by Chung and a demand by Chung to remove the video, citing ownership of her avatar, copyright infringement and personal damage.

youTube complied.

Which raises the question...in a Digital social world (DSW) like Second Life, which is facilitated and extended by user content of all kinds, including added and detachable body parts, but whose basic avatar component is owned and provided by Linden Lab, who owns the avatar?

Claiming the avatar is an extension of your meat self makes it an interesting case to watch. Will there be more of these? What are the implications of this for the reality of DSWs?

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